Cease & Desist Letters, a way effective or detrimental in anti-counterfeiting campaign?

Cease and Desist Letters are sent to warn alleged infringers of an IPR holder’s potential enforcement of rights if infringing activity is not stopped. While cease and desist letters may lead to enforcement actions, they can also result in cooperative relationships and licensing negotiations or be sent merely as an intimidation tactic. We have extensive experience in advising clients on whether to send Cease and Desist Letters based on their specific circumstances. We can also help clients evaluate their options in responding to Cease and Desist letters.